As an example of unexpected product placement, a book featured in the TV series Mad Men, as read by Donald Draper, has been brought back into print.
When The Best of Everything was first published in 1958, Rona Jaffe’s debut novel electrified readers who saw themselves reflected in its story of five young employees of a New York publishing company. A reviewer on Amazon comments on the exciting world of publishing it describes:
‘The heroine is Caroline Bender, a graduate of Radcliffe College. She does not follow her mother’s matrimonial advice advice (“Don’t let boys touch you”), nor her career advice (“Join the Radcliffe Club”). Instead, she gets a job in the trendy world of publishing along with her three colleagues, where they hazard a world of roving eyes, search for a mate and the good life (rather graphically described for 1958), follow career aspirations, and navigate office politics.’
The new edition of Inside Book Publishing is now available and this is the companion website to the printed book. We are delighted that Philip Jones from The Bookseller is blogging here on a regular basis, and he has already started the discussion. What is the future for the printed book, and will we have an iPod moment in book publishing? Certainly the ebook is growing in importance – there is an ebook of our book available from Routledge – but will you be reading a novel on the beach using a handheld reader such as the Amazon Kindle or the Sony Reader? Publishers are asking themselves this question at the moment. This is what we write in the Introduction to Inside Book Publishing: