Two publishers have just reported their results for 2010 with further news of the growth in digital sales. Pearson, which owns Penguin, saw sales of digital products rise by 24 per cent to £1.6 bn – 29 per cent of total sales for the company. These figures include the use by students of Pearson’s educational tools as well as growing sales of ebooks and apps.
Meanwhile Bloomsbury reported that ebooks accounted for over 40 per cent of the sales in the US of Howard Jacobson’s novel, Finkler Question, which won the 2010 Man Booker Prize. Nigel Newton, Chief Executive, said: ‘With sales of digital devices such as the Kindle, Nook and iPad growing rapidly, 2011 will clearly be the year of the e-book. Our overall trade e-book sales are currently running at just under 10% of print sales, a proportion we expect to increase as more backlist titles are added and as the UK market gains the kind of momentum being seen in the US. We believe that digital publishing creates huge opportunities for Bloomsbury and its authors.’
You can read more about Bloomsbury’s results here