« Second-hand news | Main | Writer’s block »
Bacardi and World Book Day
By insidebooks | March 1, 2010
This week sees the annual World Book Day in the UK and Ireland - Thursday 4 March. (Curiously the rest of the world celebrates the day on 23 April.) There will be a range of events, from fancy dress to readings by famous authors, to encourage kids to read books, as well as the gift of a £1 book token to all schoolchildren. Visit the WBD website for full details of events.
Writing in the Guardian, Lucy Mangan reflected on the day and that it has a slightly worthy, top-down feel. She says: ‘[reading] is and always has been terminally uncool (even in Victorian times, the boy with the hoop and stick got more kudos than the one who got the third volume of Jane Eyre before anyone else). What it really needs to get kids reading en masse is a few initiatives to rupture that link. A free Bacardi Breezer with every book next year, perhaps. Or black T-shirts for everyone that say, “Fuck off, I’m reading.” Or borrow a trick from cigarette advertising and warn that this volume might give you cancer.’ See the full article here.
Topics: Uncategorized |
April 17th, 2010 at 12:33 am
This year annual world book day went particularly well. Fantastic post