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Man and Wolf
By insidebooks | October 9, 2009
The Man Booker Prize was won on Tuesday evening by Hilary Mantel for her novel Wolf Hall. She received a cheque for £50,000 and the benefits that come from winning the Booker, including international fame and a considerable uplift in sales (up to fifteen times the sales before the win).
In Inside Book Publishing we publish a piece by Richard Knight on how to manage the sales of a Booker winner. He writes:
Because of the timing of the award, winning the Man Booker means that whatever the sales in the winning week, you will get an identical sales peak 10 weeks later at Christmas … Those titles where paperback editions are already in existence when the win is achieved, or where they are rushed out shortly after, can soar to massive heights following the initial surge in sales.
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