Monthly Archives: July 2010

Reading apace

A recent study by Jakob Nielsen compared the speed of reading on the iPad and the Kindle against reading a print book – it also included reading on a PC. Each user read a short story by Ernest Hemingway, and were then given a comprehension test to test their understanding. Most participants showed good understanding so little differences were observed in this area.

Overall the iPad recorded a 6.2 per cent lower reading speed than the printed book, with the Kindle 10.7 per cent slower. In terms of user satisfaction, the iPad, Kindle and printed book all recorded fairly high scores – compared to a much lower score for reading on a PC.

The qualitative data produced some interesting results …

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